I work really hard when I present to business users to avoid the normal IT bafflegab / dujamakicey lingo, but I know that we struggle with this.

When I present at groups like DAMA (dama.org) , I sometimes get feedback that I’ve used a term, such as ERD or LDM that might not be clearly understood by everyone in the crowd.  This is a tough call, as I want to make some assumptions about the audience at DAMA meetings so as to balance time allotted against the desire to deliver content that is useful for data architects.  It’s very painful to have a presenter speak at a DAMA or IRMAC meeting and have him spend half the time explaining what a database is and what a data model is.

So while I do encourage attendees to ask if I use a term or concept that is unfamiliar to them, most won’t ask.

Remember to watch your turbo encabulators when collaborating with others.  We are all guilty of this.

Thanks to @ldbjorh for the link to this video.