Jun 13

Written by: Karen Lopez
Friday, June 13, 2008 4:58 PM

I know from speaking to you at conferences and DAMA meetings that many of your organizations use Len Silverston's Universal Data Models:

Now you can get a real data model of these universal data models in Embarcadero ER/Studio format directly from Embarcadero:

The Universal Data Models now available for ER/Studio customers were developed by renowned author and modeling expert Len Silverston, and will now be sold by Embarcadero, the fastest growing worldwide database design vendor in 2006 based on total software revenue according to Gartner Dataquest.

"On average, at least 60 percent of a data model or data warehouse design consists of common constructs that are applicable to most enterprises," said Silverston. "This means that most data modeling or data warehouse design efforts are at some point re-creating constructs that have been built many times before. By leveraging the standard Universal Data Models, Embarcadero ER/Studio customers can more quickly develop data models and save on maintenance by using the agile modeling constructs."

In addition to dramatically reducing development time, the Universal Data Models for ER/Studio improve the quality of data models by providing a quality assurance checkpoint to validate work and foresee possible pitfalls.

"Making a mistake in the design process and not catching it until production can cost a company millions of dollars," said Jason Tiret, senior product manager for ER/Studio, Embarcadero Technologies. "We have found that reusable data models are the most effective way for database professionals to achieve maximum productivity and quality assurance while reducing risk. They can also serve as an independent, common standard for organizations grappling to agree on one."

Laid out in ER/Studio's easy-to-read format, the Universal Data Models are categorized into nine individual subject areas that can be combined to form a complete and integrated corporate model. The nine subject areas include:

• People & Organizations
• Product
• Orders & Agreements
• Shipments & Deliveries
• Work Effort & Project Management
• Invoicing & Time Billing
• Accounting & Budgeting
• Human Resources
• Web & e-Commerce

In addition, seven industry-specific Universal Data Models are available, including:

• Banking, Investments & Financial Services
• Healthcare
• Insurance
• Professional Services
• Manufacturing
• Telecommunications
• Travel

Pricing and Availability
The Universal Data Models for ER/Studio are now available worldwide via Embarcadero's direct sales representatives. US customers can also place orders via Embarcadero's e-commerce site. Pricing starts at $1,295 USD. For more information, visit www.embarcadero.com.

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