Outside the technology industry, the industry’s appeal looks rather different and suggests that technology has mixed appeal as a career option to non-tech professionals. The survey found that 64 percent of non-tech adults are likely to recommend a career in technology. Comparatively, 73 percent of non-tech adults were likely to suggest a career in the healthcare industry to others, while 48 percent would recommend financial services.

This release affirms the fact that as a profession, we just don't get no respect.  I've worked with IT people who I believe continue to think that it is all about the technology, making IT professionals look clueless to the business side.  When are we going to figure out that we IT pros need to worry about are image just as much as we worry about the next release of product X?